Redefining Marketing: Trends for the Next Generation of Active Aging

An ASHA Special Issue Brief

Join Kleger Associates as we look ahead to the marketing trends that will drive the next ten years of active aging. From social media to storytelling and from raw data to relationship marketing, reaching the generation that is redefining retirement means redefining our methods. In fact, it means redefining our whole concept of active aging. For the incoming generation of retirees — and the influencers of today’s prospects and residents — personalized experience is everything. Are you ready? Download the brief from the American Senior Housing Association (ASHA).

“Barbara’s wealth of knowledge is endless. She was easily able to adapt her strategies to the specific needs of Coburg Village – understanding that we are about building relationships. She successfully helped us through challenging staff transitions. Her strategies helped us achieve our pre-sales goals, bringing us to financing.”

— Kathryn Welden-Pinney, Executive Director, Coburg Village