Are you ready when lightning strikes? When Marty McFly hopped into the DeLorean and thrust himself 30 years into the past, it was a landmark moment. Stumbling wide-eyed around the idyllic small town of Hill Valley in 1955, he found himself in a different world, and at the pinnacle of the first wave of Baby … Continue reading “Back to the Future”
Articles
The Best of Times and the Worst of Times
Plus, four words that could change the world. Most of us probably haven’t read A Tale of Two Cities in a long time, but the words from that story have been on my mind lately. It was the best of times, it was the worst of times… For us personally, as an industry, and globally, … Continue reading “The Best of Times and the Worst of Times”
The Future of Senior Housing Depends on Just One Thing
Download an app, and twenty minutes later, nearly anything you need is at your door: your favorite meal, a ride to a show, a week’s worth of organic groceries. Download another app and talk face-to-face with a health care professional or a financial planner, all right from your living room, kitchen, or hotel. This is … Continue reading “The Future of Senior Housing Depends on Just One Thing”
Moving Forward: 4 Steps You Can Take Now
While much remains uncertain in our world, the spirit of collaboration and innovation that has emerged in our industry (and others) is a positive and welcome part of life now. Our many discussions with clients and professionals across the industry have generated great ideas to help prepare for the future and build resilience. The level … Continue reading “Moving Forward: 4 Steps You Can Take Now”
The Big 40: Lessons from Forty Years of Senior Living Marketing and Development
This fall I’m celebrating my fortieth year in the senior living industry. Over these forty years, the industry has changed radically. I’ve seen trends come and go, and I’ve observed how three different generations (and their families) approach lifestyle, health care, and decision making in their retirement years. Most importantly, I’ve seen the principles and … Continue reading “The Big 40: Lessons from Forty Years of Senior Living Marketing and Development”
Redefining Marketing: Trends for the Next Generation of Active Aging
An ASHA Special Issue Brief Join Kleger Associates as we look ahead to the marketing trends that will drive the next ten years of active aging. From social media to storytelling and from raw data to relationship marketing, reaching the generation that is redefining retirement means redefining our methods. In fact, it means redefining our … Continue reading “Redefining Marketing: Trends for the Next Generation of Active Aging”
Five Ways To Keep Your Competitive Edge.
Nearly every senior housing community has the same challenge: staying ahead of the competition. The good news is that you can overcome this challenge. With solid planning and ongoing analysis, you’ll have an edge over your competition, and you will maximize your marketing budget at the same time. Over many years working through changing markets … Continue reading “Five Ways To Keep Your Competitive Edge.”
Change Is Good!
One thing is certain… everything changes. At Kleger Associates, we’re very excited about the changes we’re making for our clients and for ourselves. First, we’ve added three new, experienced consulting associates to help continue to support all of the good things going on – more on that below. Second, I’m excited to share some of … Continue reading “Change Is Good!”
Three Things To Be Thankful For In Senior Housing.
As the holiday season begins and 2016 nears its close, there is much to be thankful for in senior housing. Our industry is booming. With the continued focus on the baby boomer market, we have more potential customers than ever. And better yet, we have more ways than ever to reach them, learn about them, … Continue reading “Three Things To Be Thankful For In Senior Housing.”
Midsummer Marketing Magic
“Though she be but little, she is fierce.” – William Shakespeare, A Midsummer Night’s Dream Summer vacation season is magical. Whether you prefer sitting on a beach or looking out over a mountain lake (I’m a beach person, myself.), the long, warm days give us an opportunity step back from our busy lives, review, and … Continue reading “Midsummer Marketing Magic”