Valentine’s Day is just a few days away, and love is in the air. Are your prospects getting that lovin’ feeling about your community? Senior Housing Marketing: A Love Story We’ve all seen TV shows where the lovelorn star does everything he can to win over the girl of his dreams. And we smile along, … Continue reading “Giving that Lovin’ Feeling at Your Retirement Community”
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To Find The Answers About Senior Housing, You Have To Ask The Right Questions
I have six honest serving men (They taught me all I knew); I call them What and Where and When And How and Why and Who. – Rudyard Kipling Rudyard Kipling wrote these famous words in 1902, inspired by his work as a journalist. It turns out the words of a journalist scoping out stories … Continue reading “To Find The Answers About Senior Housing, You Have To Ask The Right Questions”
The “Sweet 16:” 16 Ways to Surpass Your Competition in 2016
In 2016 the first of the baby boomers turn 70. They’re planning for their futures now, and they’re the ultimate influencers in selecting care options for their aging parents. This double-edged market is dramatically different from even a few years ago, and communities will need to stay ahead of trends in order to be competitive. … Continue reading “The “Sweet 16:” 16 Ways to Surpass Your Competition in 2016”
The Art and Science of Retirement Housing Marketing
A solid marketing plan is 80% tried-and-true, 20% something new. For many retirement housing providers, the “something new” in their marketing plan is technology. Revamped websites, increased social media presence, and search engine marketing often provide big opportunities for lead generation. So, how do you incorporate these new opportunities with the “tried-and-true” that already works … Continue reading “The Art and Science of Retirement Housing Marketing”
Five Questions To Ask Now For Marketing Success In 2017.
2017 is knocking on the door. Whether January 1st marks the beginning of a new fiscal year for your community or it’s just another page on the calendar, the new year is a time to reset, refresh, and renew your marketing efforts. Every year, we do an extensive “Review/Preview” with our clients. You can do … Continue reading “Five Questions To Ask Now For Marketing Success In 2017.”
September Review / Preview: Your Marketing Homework.
We never really forget that “back to school” feeling, do we? No matter how long we (or our customers) have been out of school, September always brings renewed focus and a promising new start. In senior housing, September means a burst of opportunities between summer vacations and the holiday season. It’s the perfect time to … Continue reading “September Review / Preview: Your Marketing Homework.”