In 2016 the first of the baby boomers turn 70. They’re planning for their futures now, and they’re the ultimate influencers in selecting care options for their aging parents. This double-edged market is dramatically different from even a few years ago, and communities will need to stay ahead of trends in order to be competitive. … Continue reading “The “Sweet 16:” 16 Ways to Surpass Your Competition in 2016”
Category: Active Aging
The Art and Science of Retirement Housing Marketing
A solid marketing plan is 80% tried-and-true, 20% something new. For many retirement housing providers, the “something new” in their marketing plan is technology. Revamped websites, increased social media presence, and search engine marketing often provide big opportunities for lead generation. So, how do you incorporate these new opportunities with the “tried-and-true” that already works … Continue reading “The Art and Science of Retirement Housing Marketing”
Five Questions To Ask Now For Marketing Success In 2017.
2017 is knocking on the door. Whether January 1st marks the beginning of a new fiscal year for your community or it’s just another page on the calendar, the new year is a time to reset, refresh, and renew your marketing efforts. Every year, we do an extensive “Review/Preview” with our clients. You can do … Continue reading “Five Questions To Ask Now For Marketing Success In 2017.”
September Review / Preview: Your Marketing Homework.
We never really forget that “back to school” feeling, do we? No matter how long we (or our customers) have been out of school, September always brings renewed focus and a promising new start. In senior housing, September means a burst of opportunities between summer vacations and the holiday season. It’s the perfect time to … Continue reading “September Review / Preview: Your Marketing Homework.”