Midsummer Marketing Magic

“Though she be but little, she is fierce.”

– William Shakespeare, A Midsummer Night’s Dream

Summer vacation season is magical. Whether you prefer sitting on a beach or looking out over a mountain lake (I’m a beach person, myself.), the long, warm days give us an opportunity step back from our busy lives, review, and reflect.

No wonder Shakespeare picked the height of summer to send his characters into the woods to find a little magic in A Midsummer Night’s Dream. As we juggle the last month of vacation schedules and long weekends, here is a little – but fierce! – list of the best things you can do right now to boost the marketing of your senior living community.

“Barbara’s wealth of knowledge is endless. She was easily able to adapt her strategies to the specific needs of Coburg Village – understanding that we are about building relationships. She successfully helped us through challenging staff transitions. Her strategies helped us achieve our pre-sales goals, bringing us to financing.”

— Kathryn Welden-Pinney, Executive Director, Coburg Village